Technology engagement: so when's the wedding? (English Australia, 2012)
Teaching and Technology are a dream couple. Teaching sees the creativity and fun in Technology, and loves the way Technology opens up real-world contexts from inside the classroom. In turn, Technology loves Teaching for the way it understands, motivates and encourages learners. When Teaching finally proposes, everyone is overjoyed at the union. Technology quickly moves into the classroom, bringing a bunch of new digital devices and a tangled mess of cables.
Soon, however, Teaching starts getting cold feet and questioning whether Technology was the right choice after all. Are they pedagogically compatible? Does Teaching’s role have to change to suit Technology? And why does everyone insist on talking about their relationship on Twitter and Facebook?
Tensions emerge and Teaching resents the time spent with Technology, who is prone to unpredictable illnesses, changes constantly and rudely demands extra bandwidth all the time. Technology wants to share everything, and Teaching longs for privacy and an empty email inbox. Will they make it to the wedding? Or will ‘till death do us part’ come sooner than expected?
Find out what happens in this research talk with a difference. We asked 400 teachers from Perth to Parramatta to tell us how they really feel about Technology. This presentation shares their honest responses, covering everything from hardware and software to multimedia tools, social sharing and PD. We’ll look at the implications of their answers and more importantly, what can be done to make the marriage work – before one of us files for divorce!
See conference slides
Soon, however, Teaching starts getting cold feet and questioning whether Technology was the right choice after all. Are they pedagogically compatible? Does Teaching’s role have to change to suit Technology? And why does everyone insist on talking about their relationship on Twitter and Facebook?
Tensions emerge and Teaching resents the time spent with Technology, who is prone to unpredictable illnesses, changes constantly and rudely demands extra bandwidth all the time. Technology wants to share everything, and Teaching longs for privacy and an empty email inbox. Will they make it to the wedding? Or will ‘till death do us part’ come sooner than expected?
Find out what happens in this research talk with a difference. We asked 400 teachers from Perth to Parramatta to tell us how they really feel about Technology. This presentation shares their honest responses, covering everything from hardware and software to multimedia tools, social sharing and PD. We’ll look at the implications of their answers and more importantly, what can be done to make the marriage work – before one of us files for divorce!
See conference slides
'Beyond words': new partnerships in translation (Esomar, 2009)
Insights are useful only if they are understood by those who need to put them into action. Yet even the most compelling insights can be ‘lost in translation’ at different stages of a project when we forget to decode and encode, interpret and translate ideas to communicate them fully to all disciplines involved. Words have long been the common currency of our industry, but we’re looking to non-marketing disciplines to understand what we’re missing when we ignore the non-verbal, the power of the senses and their ability to ‘translate’ insights, ideas and experiences in inspiring and rich ways. As the market research industry seeks to innovate and deliver greater value for clients, we believe that strategic growth lies in leveraging this power of translation. This paper is a guide to going 'beyond words' and hopes to inspire new ways of interpreting and translating insights to enrich the research process.
Read full paper
Read full paper
building innovation: must all researchers be vandals? (Esomar, 2008)
It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We’ve interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and decided it’s time to take a fresh look at how researchers fit into this process. Taking inspiration from the building industry, this paper looks at how researchers can make a more ‘constructive’ contribution to the innovation project team – and step out of the role of destructive delinquents…
Read full paper & conference slides
Read full paper & conference slides